Aesthetic and dental clinics in Dubai: cutting the cost of an enquiry

Where these clinics started

Each of these practices was already advertising. What none of them had was a reason to believe the spend was working. The campaigns produced enquiries, the enquiries were passed around the front desk, and the ones that went nowhere left no trace, because nothing recorded where an enquiry had come from or what had happened to it.

Why the plan looks narrow

The obvious move in a market like Dubai is to be everywhere. For clinic treatments it is the wrong move. Click prices on competitive treatment keywords are high enough that a booking has to be worth a serious amount before search pays for itself, and most clinic bookings are not.

So the spend stayed on Meta, where a clear offer in front of the right audience can carry the cost. Creative and the offer were settled with the owner in person. That mattered more than the targeting: a clinic that is running a treatment it wants more of, at a price it can defend, is easier to advertise than a clinic running a generic discount.

What I set up

• Campaigns built around one treatment at a time, so a result could be attributed to something.
• Offers and creative agreed with the owner before any spend.
• Enquiries routed into WhatsApp rather than a form, because a conversation converts and a form does not.
• Pixel, conversion tracking and retargeting installed across the accounts.
• A named person and a reply expectation on the WhatsApp side.
• Reporting to the owner each month on cost per enquiry, not on impressions.

Where it ended

Each clinic was handed its ad account back at the end of the engagement. Figures here come from the reporting produced while the work was running, which is why they are given as ranges and labelled as approximate. The clinics are not named: I have no approval to publish their practice names, so I have not used them.

If you run a clinic and want the specific numbers for a comparable treatment, ask on a call and I will tell you what I remember and what I would need to check.